In the two years since 1H of 2019, paid music subscription revenues have grown 40%. The data shows strong and clear year-over-year growth in the music streaming trend, regardless of the Covid spike. (3)Īd-supported on-demand audio and video streaming make up 13% of the total streaming revenue. This number was $4.6 billion in 1H of 2021 and up 26% year-over-year. Paid streaming subscriptions account for the largest share (78%) of streaming revenues in the U.S. The music streaming category includes paid subscription services, ad-supported services, digital and customized radio, and licenses for music on Facebook and digital fitness apps. music industry revenues, about the same level as the previous year. music streaming statistics (2021), music streaming accounted for 84% of total U.S. music industry revenue.Īccording to the Recording Industry Association of America (RIAA) U.S. Interestingly enough, radio engagement was 16%, notably higher than short-form video apps. The second highest part of music engagement comes from video streaming (22%) like Youtube and short-form video apps (11%) like TikTok. The data based on 21 countries show that the weekly music engagement is dominated by 32% of music streaming (including Spotify, Apple, and Deezer). That’s the equivalent of listening to 368 3-minute songs a week or 32 songs a day. ![]() The total time spent globally listening to music each week is 18.4 hours or 1.6 hours per day. SubscribersĪccording to the IFPI music streaming service statistics (2021), global music listening time through subscription audio streaming rose 51% in 2021. These numbers show that the interest in on-demand music streaming services has been strong during the Covid lockdowns. This was a strong growth of 26.4% (109.5 million) from the year before. Global music subscribers surged 26.4% to 523.9 million during the Covid pandemic.Īccording to the Midia music streaming industry statistics (2021), global music subscribers surged to 523.9 million in q2 of 2021.
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